I am Elli

I graduated from the Faculty of Business Administration and tried to build my life in this direction. At the same time, I can also say that I am a bartender. Throughout my education years, I had many chances to work and learn in this field. In fact, by combining these two areas it is possible to create interesting ideas and activities. In the Case Studies section, you can see some case analyses related to this.

During my bachelor studies, I worked as a stakeholder analyst, trainer, and business consultant. Right after graduation, I moved to Germany and started a master’s degree here, but I had to pause it. Because of bureaucratic reasons, more precisely limited work permission, I worked for several years as a worker in agriculture. In the last year, I returned to bartending to continue my life. At the same time, I completed a one-semester Postgraduate Study program in Business Intelligence.

My personal view on business

This can be explained with two main factors. The first one, if we use an older term, is a liberal approach. In modern terminology, we can call it an agile approach. The second factor is the importance of decisions based on data and details. Because of this second factor, I chose my last specialization in this field. My final research project in that program also focused on the topic of agile approach.

A non-conservative approach helps us make freer and more comfortable decisions in all business processes. In the end, any business is like creating a simulation that did not exist before. When we start from zero, we define all the processes and rules ourselves from how we produce to how we sell. If we only follow previously written theories, it would mean ignoring the simulation we are building, because every simulation has its own small and unique characteristics. General theories are very useful to open new perspectives and ideas. But they cannot replace real observation and adaptation. This way of thinking is not only for building a business from zero. It can also be applied in daily processes, in product or project management. As Ms. Nelli Weiß says, “product management is like managing a company inside a company.” I find this comparison very accurate. It shows that these ideas are not only valid when starting a business, but for all business processes. The modern agile approach touches this topic in a very strong way. In a world that is becoming more dynamic every day, fast decision-making, tolerance for change and openness to innovation are almost a necessity.

My sensitivity to metrics probably comes from my connection with mathematics. Decisions that are only intuitive and cannot be measured or tested are in my opinion a serious problem. Of course, I cannot ignore experience-based and implicit knowledge decisions. These exceptions exist, but they usually cover only a small part of the process. In most cases, decisions are shaped by existing metrics and their impact. Focusing on details and making decisions based on them does not only help us predict results. It also makes it much easier to go back, correct mistakes, and rebuild processes when something goes wrong.

Mathematical

This way of thinking about business is often called “mathematical”. Yes, I always try to have a mathematical way of thinking. I also find it interesting to think about mathematics itself. Personally, I believe that mathematics is not invented, but discovered. More precisely, the arguments for discovery seem stronger to me than the others. In business, however I cannot say that this approach is always the most successful one. For example. Once a friend said about the equation “0.(9) = 1”: “You see, even mathematics is not mathematical.” This is not an argument that can be ignored or rejected easily. He said this during a meeting of a project we were working on. I understand that there must be a balance, but I believe that mathematical thinking should have a very large place in this balance.

When we touch the nature of mathematics itself, it becomes a bit existential. All situations, or more concretely all problems are like solving an equation. There is always an unknown, an “x” and when we correctly find what to put in its place, the problem is solved. Sometimes these equations are very complex, with many variables, or even quadratic equations. In the real world, they are almost infinite, like equations with infinite variables. There is no end to ideas and approaches to solving problems. To solve these equations, we always work with the elements we already know about the problem. For business processes, this is simply a daily way of living and thinking.

Mixology

When I talk about my bartending experience, I have had the chance to work as a bartender in three different countries and seven different cities, sometimes even for very short periods. This was truly an interesting and formative experience for me.The mixology side of this job is not only a profession for me, but also a hobby. Creating new flavors by combining different tastes is something I sincerely recommend to everyone who is reading this. I am constantly searching for new tastes. At first glance, this field may seem limited, but in reality the richness of flavors is much greater than we think. The number of possible combinations to discover is almost endless.

The most interesting part here is personalization. You can create your own liqueur recipes and shape flavors that perfectly match your own taste. It is easier than it sounds.

Rock'n Roll

Rock’n’roll is one of the things that represents me, so I also want to touch on this topic. In the future, I plan to add a new section to this page. It will include performances that are truly amazing, but not very famous, mostly acoustic recordings. I want to collect them all on one page. For listening, I prefer rock’n’roll, alternative rock, and alternative music in general. A cappella or recordings made with only a few instruments feel much more powerful to me than highly produced studio works. Because of this, I also plan to share my discoveries here — works created with small budgets, few instruments, and minimal intervention.

Have a question?

Alrahman Elli Verdiyev